About Us

SINCE 1998

Excel home furnishing has been committed to delivering high-quality, premium hardware fixtures and fittings to suit every need.

As a Singapore brand, Excel prides itself in having the customer’s first mindset by spearheading the business with two key pillars; safety and sustainability.

Safety and Sustainability

With homeowners becoming more conscious than ever about the impact of their purchase decisions and renovation works being one of the more significant ones in their lives, Excel strives to meet those demands by educating and assuring customers about the sustainability of their products.

The Journey

Excel firmly believes that safety is paramount, thus making that the first priority in all the products they manufacture. When products are safe and durable, it minimises the need to change them out often, thus making them sustainable.

The journey begins with founder, Kaden Choa, following a rigorous framework of tests, such as ensuring that the polyformaldehyde they’ve chosen to use is certified environmentally friendly, to responsible material & manufacturer sourcing, which carries through to the delivery and installation. In the process of doing so, Kaden has also been able to meet and work closely with partners that are of one mind, who understand the business direction and practices.

Apart from producing top-quality products, Excel has recognised that the customer’s journey is equally as important. With the help of like-minded trade partners, Excel has pivoted to run 90% as an e-commerce business, making them the frontiers of the industry whilst doing their part to encourage sustainable practices.

Excel products have always been the choice of all interior designers and architects that understand the importance of usability and great design.