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Excel Hardware Pte Ltd is a Singapore-based company that has been a leading manufacturer and distributor of premium hardware fixtures and fittings for over 20 years.

Founded in 1998 by Kevin Choa, Excel Hardware is committed to providing high-quality products that meet the needs of customers with safety and sustainability as its key guiding principles.

At Excel Hardware, customer satisfaction is of utmost importance. As highlighted by the marketing director, Kaden Choa, the company believes in empowering customers to make informed decisions and places them at the forefront of its business strategy.

Excel Hardware takes great pride in its customer-centric approach and aims to educate and assure customers about the sustainability of its products, particularly in the context of renovation works that can have far-reaching environmental implications.

Excel Hardware is committed to upholding the highest standards of safety and sustainability in both its products and practices, positioning itself as a dependable and long-term partner for its customers.

Excel Hardware's products are highly regarded by interior designers and architects around the world, who appreciate their durability and usability. The company's offerings include cabinet and drawer fixtures, such as hinges, drawer slides, lift-up systems, pole systems, and kitchen baskets, designed to meet the diverse needs of customers.

With products exported and distributed to multiple countries, including China, Fiji Islands, Indonesia, and Venezuela, Excel Hardware is steadily expanding its global presence and reinforcing its position as a leading provider of premium hardware fixtures and fittings.

Excel Hardware has established partnerships with like-minded trade partners and is a pioneer in encouraging sustainable practices in the industry. Its dedication to excellence has earned it a reputation for delivering top-notch products that cater to its customers' requirements.

"Customers should always feel in control when they are making purchases. That's the sincere way to excel in business."

- Kaden Choa, Marketing Director,
  Excel Hardware Pte Ltd.

OUR MISSION AND VISION

OUR MISSION AND VISION

#1 Singapore Legacy For Safety Cabinet Hinges

Be the vital link to connect people, businesses and communities, inspiring and empowering the highest industry standards for a sustainable future.

OUR CORE VALUES

 
ACCOUNTABILITY

The 3 C’s of Accountability
  • Clarity
  • Commitment
  • Courage
Take ownership of actions and decisions
Foster a culture of responsibility and ethical behavior. 


RESPECT

Treat all individuals with dignity and respect, regardless of differences
(eg. race/gender/religion/age/nationality).


INTEGRITY

Not only being honest but also upholding strong ethics in our actions. Being transparent and trustworthy in what we do. 


EMPATHY

Going beyond understanding another person's perspective and acts with compassion and respect for customers, colleagues/partners and the community.
Earn to give, Heart to give.

The 3 A’s of Empathy
  • Acknowledge – Show concern for person feelings or frustration
  • Appreciate – Letting person know you value their initiative
  • Assure – Reassure the person you can solve the issue or problem


LEADERSHIP

Empower individuals to reach their full potential.
Art of motivating & inspiring a team to achieve a common objective.


SAFETY

Provide a safe and healthy workplace environment for all employees.

 

OUR CULTURE


WE EMBRACE!

  • Diversity, Inclusion, Equity & Tolerance
  • Every individual is valued, respected and fairly treated in Excel environment. 


WE ARE POSITIVE!

  • Self-Management: To prioritise and streamline tasks.
  • Positive Mindset: Positive attitude will influence others around you.
  • Work Smart + Play Wildy + Consistency = Increase in Happiness


WE INNOVATE!

  • Create sustainable product and streamline workflow
  • The 3I's
    • Imagine
    • Invent
    • Improvise
  • Break-through stereotype to implement new ideas


WE COLLABORATE!

  • Teamwork and trust make the dream works to achieve common goals.
  • Maximising positive synergy


WE CARE!

  • We support and value the overall wellbeing of everyone
  • Listen, understand and treat one another wholeheartedly with kindness.


WE SERVE!

  • Customer centric
  • Delivering an industry-leading experience
  • 300% First Class Customer Service Experience

EXCEL PRODUCTS AROUND THE WORLD

Excel products and services have been exported and distributed to the following countries; China, Fiji Islands, Indonesia, Korea, Madagascar, Malaysia, Maldives, Myanmar, Panama, Philippines, Thailand, Timor-Leste, and Venezuela, and these territories are still growing.

JOIN OUR EXCEL TEAM

JOIN OUR EXCEL TEAM

We are always on the lookout for talented individuals who share our vision and values to work in a highly collaborative work environment at Excel Hardware!

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SAFETY & SUSTAINABILITY

SAFETY & SUSTAINABILITY

Excel prides itself in excellence by not only producing high-quality products but also in its values. As a brand that strives to always deliver their best, they understand that sustainability is the key to longer-term success.

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